Welcome to ‘How to Generate Sales for your Business with Digital Marketing (Foundation)’, a course that compiles years of research and insight to help you build and implement an effective long-term digital marketing strategy. Complete this foundation course and leave with the knowledge and assurance you need to start growing your sales through digital marketing.
The course takes you through the following:
- Why digital marketing is important.
- Understanding why digital marketing is interconnected.
- The importance of the sales funnel.
- Marketing activity at each stage.
- Turning your ideas into action.
This course is presented by Andy Iredale on behalf of KUB. Andy has had an exceptional career. After an early career in the theatre, Andy worked within the creative teams of large advertising agencies in London and Leeds. His clients included Yorkshire Bank, Mitre Sports, ASDA, several universities and BT Mobile. Education marketing became a specialism and he moved to the client-side, lecturing and handling marketing campaigns in further and higher education. He helped BAE Systems reposition work-based higher education in the national marketplace and this work was honoured with a Queen's Anniversary Prize in 2016. He is currently supporting government contracts to develop social media and video-based communication to minimise the negative impacts of Covid-19 on the economy.