How to Generate Sales for your Business with Digital Marketing (Foundation)

Learn how the digital marketing funnel is your guide to what you need to do to be successful in digital marketing.

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COURSE DESCRIPTION

Presented by Andy Iredale on behalf of KUB. Andy has had a exceptional career. After an early career in the theatre, Andy worked within the creative teams of large advertising agencies in London and Leeds. His clients included Yorkshire Bank, Mitre Sports, ASDA, several universities and BT Mobile. Education marketing became a specialism and he moved to the client-side, lecturing and handling marketing campaigns in further and higher education. He helped BAE Systems reposition work-based higher education in the national marketplace and this work was honoured with a Queen's Anniversary Prize in 2016. He is currently supporting government contracts to develop social media and video-based communication to minimise the negative impacts of Covid-19 on the economy.


Your Instructor


Peter Dickinson
Peter Dickinson

I am Peter Dickinson & I have worked with over 400 businesses over the last 18 years across a wide range of sectors. I help companies by bringing my combined experience and knowledge of business, marketing, technology and process into a process that you can use to successfully implement digital marketing to help you meet your objectives. Over the last 4 years my daughter Charleh joined me and together we have built a digital agency with a difference. We not only deliver digital marketing for you but also will work with you as a coach or project manager to help you deliver it for yourself by supporting your team in areas that need development. This hybrid approach is proving very successful because we can work with your incumbent suppliers and identify if they are any good. This significantly reduces supplier churn and helps you strengthen your relationship with existing suppliers knowing they are in fact doing a good job and providing value for money.



Course Curriculum


  Course Introduction
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  Lesson 1
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  Lesson 2
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  Lesson 3
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  Lesson 4
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  Lesson 5
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  Conclusion
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

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